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Press Release: Amputee Coalition Releases “Conquer” Public Service Announcement

Apr 17, 2023 |

For Immediate Release
Contact: Jerrica Thurman, Chief Strategy & Communications Officer,

Amputee Coalition Releases “Conquer” Public Service Announcement

(April 14, 2023, Washington, D.C.) The Amputee Coalition recently released a national television public service announcement titled “Conquer” to highlight the many ways people living with limb loss and limb difference meet challenges and overcome barriers every day. The 30-second video is one of five PSAs as part of the organization’s year-round #InspireToElevate campaign that raises awareness about limb loss and limb difference.

The new television spot features prominent amputees, including Amputee Coalition Executive Board Chair John Register, Paralympic athletes Femita Ayanbeku and Jessica Heims, actress Zyra Gorecki, television writer and producer Brandon Sonnier, and U.S. para-athlete Gary Weiland. It encourages people living with limb loss and limb difference to visit to access resources and tools that can help them live well.

“There’s no reason your life has to end with an amputation,” Register says.

“I became an amputee. It was an on-set accident that came out of nowhere, and it changed my life forever,” Sonnier says.

“In the U.S., over 2 million people live with limb loss or limb difference,” Heims says.

“When we share our stories with others, it allows other people to elevate their own story,” Register says.

“People want me to say my biggest challenge was my limb, but it wasn’t. My biggest challenge was my own brain,” Gorecki says.

“We at the Amputee Coalition are here to help,” Ayanbeku says.

“On the hard days, we’re here for you,” Sonnier says.

Watch the PSA videos at Follow and join the #InspireToElevate movement. Learn more about the Amputee Coalition at

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Amputee Coalition: The Leading Voice on Limb Loss and Limb Difference
The Amputee Coalition is the only national nonprofit that serves all individuals who experience limb loss or limb difference. We are dedicated to ensuring that no one faces limb loss alone. Our mission is to support, educate, and advocate for people impacted by limb loss and limb difference. We work to provide vital resources to people with limb loss and limb difference, as well as their families and caregivers. With these resources, they can recover, readjust, and live the life they most want to live. Learn more at