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Super Bowl Sunday Ad Spotlights Hometown Baseball Player

Feb 8, 2024 |

For many, the Super Bowl commercials just may be as important as the game itself and this year viewers in Greenville, North Carolina, will learn more about one of their own. The one-minute commercial spotlights collegiate athlete Parker Bryd who is determined to become the first person to play Division I baseball with a prosthetic leg. Through the Challenged Athletes Foundation (CAF) Parker was awarded a grant to receive his prosthetic leg from Ossur.

Just months before starting his freshman year at East Carolina University, Parker had a tubing accident and became a below-knee amputee. However, with the help of the CAF and the encouragement of his mom, he has been able to continue pursuing his dream of one day playing in the MLB. Bob Babbitt is the co-founder of the CAF and this year decided to invest in a targeted Super Bowl ad that will only run in Parker’s hometown of Greenville on Sunday, February 11. 

“Parker Byrd’s journey embodies the spirit of resilience that defines the Challenged Athletes Foundation,” Babbitt shared. “By highlighting his story on Super Bowl Sunday in Greenville we aim to inspire the local community and beyond, proving that challenges can be overcome with determination and support.” 

Watch the full commercial here.